Maybe it's very familiar to you, you're in a store and sees that one fabulous blouse. You actually have nothing to pair it with, but still, that color, the print, he's gorgeous! You know it for sure, you want that blouse! When you're home you directly give the blouse a place of honor in your closet, but a month later, he's still at the same 'place of honor.' Because you haven't worn it yet. This phenomenon is called 'impulse buys.'
, by Sanne